Hints and Tips

Computer-Based Real Estate Campaign

1. Photograph your property. Use a digital camera. Choose a sunny day to give it the best look, remove domestic clutter and switch the lights on. Download the photos to a PC. NDA’s Image Manipulation course will help with this.

2. Establish a price. Have your home valued by a qualified valuer and check recent property sales in your area on The List - http://www.thelist.tas.gov.au/. For a few dollars you can download addresses and prices of all sales in your area for a specified number of years.

3. Prepare a sales brochure. Word is OK but desk top publishing software such as Publisher is better. If you use Word, place all the text and photos in a big table as this will locate the photos better. Place the best photo of your property at the top of the first page. Begin with information likely to make people want to buy the property (perhaps the reasons that attracted you to buy it in the first place); include factual information such as address, building size, land area, number of rooms, rates and land tax – and your contact details. Give an indication of the expected sale price – ‘Offers over $x’ is an effective way to do this as it creates a mindset amongst buyers that a higher bid will be necessary to succeed.  If you have the capability save the brochure in PDF format for emailing to prospective buyers – otherwise print multiple copies in colour.

4. Create a big ‘For Sale’ sign for your front garden.  This is important as 20% of real estate sales come from drive-bys and a majority of buyers live within a 5km radius. Use Publisher or similar desk top publishing software. Include a large copy of your best photo and your contact details. Email the sign to a printer in PDF or JPG format and expect to pay about $100 to have two copies printed on Corflute.

5. List your property on real estate websites; http://www.smartvendor.com.au/ has a no-fee option. Other sites such as http://www.diysell.com.au ($99) and http://www.domain.com.au ($297) charge a small fee. The best known site http://www.realestate.com.au/ is restricted to agents. Use the text and photos from your sales brochure. Use IrfanView image manipulation software (free download) to reduce the size and resolution of photos before uploading them to the Web.

6. Prepare a newspaper ad. The Mercury and The Examiner both produce weekly real estate supplements. Include your best photo in full colour with location, price and contact details - $400 should cover this.

7. Track potential buyers. Record the name and contact details of all callers. Send them a copy of the sales brochure, valuation and a contract form (from your lawyer or conveyancer). Ask for offers in writing as this minimises haggling and is more likely to obtain in a better price. Use Word or Excel to record contact details of all interested parties, level of interest and date and purpose of each communication with them.

8. Once you have a buyer, your lawyer or conveyancing specialist will assist with the conveyancing.

Total cost: < $1,000; total saving: >$6,000.

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